08 Jun 5 Ways to Guaranteed That After You Write Your Book, People Will Buy Your Book
Every book that I write is guaranteed to sell. As haughty as this statement sounds, please don’t let it offend you.
As a matter of fact, I don’t make this statement out of a belief that I am the world’s greatest author with a Midas touch for selling books…rather this statement is made out of confidence in the research that I have invested into personally discovering what makes complete strangers spend their money to buy a book.
More specifically, I have discovered 5 very crucial strategies that if done correctly, will guarantee that your book will sell…and not just to your family members (who are the least likely to buy your books by the way) but to complete strangers and the people who actually need your book.
Let’s go through each strategy:
1.) Don’t Write Your Book for an Audience of One
One of the greatest errors in book writing is writing a book that you want to write because you think it would be a good book to read.
The truth is that no one will care about your book until it is a book that is written about something that they care about. Your job as an author is not to write a book that you would read. Rather, you want to write a book that is catered to a specific need that a specific reader has.
I hope you got that…you want to write a book that meets that needs of other people. Whether it’s the need for personal development or the need to escape into a sci-fi adventure on the other side of the universe, you want to write a book that provides an answer to a question that someone else has.
So, to do this you have to spend time listening to what other people are asking.
Go to where you ideal readers are (whether online or in person) and spend time listening to their concerns, their experiences, their points of view and their obstacles. Then, and only then begin the process of writing a book that they would read.
Now, I understand that I left a very important variable out so let me cover that next;
2.) Have Something Interesting and Unique to Say
I can tell you so many stories of aspiring authors who write books that are already written. They become so married to their ideas that they neglect to see if what they have written is already written in someone else’s book.
If you want to write a book that will collect dust, don’t research your book idea before you start writing your book. And to go even further…don’t bring something new to the table with your book.
It is your responsibility to make sure that you have something interesting and unique to say. Even if you are writing your book on a topic that has already been written about hundreds of times, you still have to make sure that your spin on that topic is interesting and unique.
There is no one book that meets the needs of an entire audience. Even the bible (one of the most published books) has over 40 different versions.
That’s over 40 different versions of the same book written for 40 different types of readers.
Sure this example is a bit of a stretch but you should get the point. With enough research and ingenuity, you should be able to write a book that is unique to your audience. A book that (even if it is on a popular topic) provides information that is interesting enough and unique enough to be useful.
You don’t have to figure this part out on your own though. A simple peruse through the Amazon review section for the books that are similar to your book will give you very valuable pieces of information about what you could potentially add in your book that is missing from that book.
To speed up this step, spend time mainly looking at the 2 and 3 star reviews. They tend to be more honest and informative.
3.) Title Your Book Appropriately
This step may seem simplistic but trust me, it’s not. If you want complete strangers to buy your book…it has to have a title that connects with them.
In a sense, you book title has to speak their language.
Please don’t fall in love with a book title that you developed. Never think that just because it sounds good to you, it will sound good to those who are expected to buy it. I have seen many good books go unnoticed because the title is too complex, not self-explanatory or flat out doesn’t appear to match what the book is really about.
Here is a tip for developing the title of your book: Never develop it in isolation.
If you have an already established fan base, develop 3 or 4 titles and let them pick the one that sounds best to them. Make sure to get feedback as to why the title stood out.
If you don’t have an already established fan base, develop 3 or 4 titles and have your family and friends weigh in on which title stands out and why.
Trust me, missing this one step can cause you to spend all of your time writing only to find no one buying your book when it’s time to sell it.
Remember, your book is not for you…it’s for others. So let them have a say into what would be most appealing to them.
Imagine buying a book that you helped pick the title to. Don’t you think you will be more excited about this purchase? Don’t you think you will be more likely to tell others about the book that your helped pick the title to?
Understand that people are more responsible for their choices…so let your readers make choices early on in your book writing process that they will be responsible for supporting later on when it’s time for them to actually buy the book.
4.) Tell People That You Are Writing a Book Way Before It is Time to Sell Your Book.
This is yet another very important and often underutilized strategy. I have seen many aspiring authors try to sell a book that no one knew they were writing.
The day they launched their book was the day that everyone found out they had written a book. Unless you are a super popular person with an already established fan base, this method won’t work.
In order to sell a book consistently, it needs momentum. It is very hard to establish momentum for something that no one knows about.
You want your book writing process to be a journey that others go on with you. That way, when you have reached certain milestones, they are there to celebrate with you. Doing this helps them to share an intimate connection with the book. A connection that increases the chances of them buying the book when it is launched.
Doing this also keeps your book relevant. In this social media age, it’s easy to get distracted. As a result, when you aren’t top of mind, you are easily forgotten. Talking about your book during the writing and publishing process helps others remember your book when it is launched.
Whenever I am given the chance, I talk about the concepts of my newest book prior to my newest book being released. I wet the appetites of those that I work with so that they are eager to get their hands on my book when it is released. Buzz about an upcoming book starts the wave of momentum that your book will need to sell consistently.
I not only tease certain concepts from my book to help create buzz, I also do this to see if what my book is about is something that resonates with those that I want to buy it.
Their response to what I share helps me to know whether I am writing for them or for myself. It also keeps me accountable to the writing process. When others are expecting a book from me, it’s harder to slack on the writing process.
5.) Find and Build Your Audience Before You Ever Attempt to Sell to Them
This is probably the hardest thing to do for new and aspiring authors.
Because I understand this, I have to extend a certain amount of grace here. I know that not everyone will have the time, know-how and resources to effectively build an audience of fans who are eagerly waiting to buy your book.
Building an audience of people that will buy your book takes time, energy, consistency and little luck. By the way, I define luck as the moments where preparation meets opportunity.
Whereas you can’t always create the perfect opportunities, you can always be prepared.
I have seen authors come out with books to silence. Because they never told anyone about their book and because they didn’t cultivate an audience prior to selling their book…their launch day was quiet. You can avoid this by investing some time and energy into building an audience while you are writing your book.
Because this concept by itself is worth an entire blog post, I will only give you 3 basic ways to accomplish this. In a future post, I will go even deeper into how to effectively accomplish this very important strategy.
- Start consistent conversations about the concepts housed inside of your book. Do this on your personal social media profiles. Or better yet do one or both of these things:
- Create a professional/business Facebook page. This will serve as a place where you can solely speak about specific topics related to your book. You can create Facebook live videos, events and posts where others that identify with your message can engage and interact with you.
- Create a Facebook group that is centered around those concepts and topics in your book. This actually works better in some ways than having just a professional Facebook page because it’s far easier to connect to and engage with members of a group than attempting to do so with those who like a page due to Facebooks algorithms.
As I previously mentioned, a whole blog post will be given to building an audience so If you feel that I left you hanging with this strategy…I kind of did.
In The End
Because I consistently apply these 5 strategies, every book that I write, as well as every book that I publish, is guaranteed to sell. Don’t let me be the only one to enjoy this luxury though.
Apply these 5 principles and see for yourself how effective they can be for your books success.
And if you are ready to get started with writing and self-publishing your book the right way (meaning you write the book and we do the rest for you), we may be the perfect fit for you. Click the button below to apply to become a part of our exclusive Author Blueprint program: